The Photography Area Director is responsible for overseeing the daily operations of Photographers. Manages the staff schedule to ensure every child is photographed daily, and photos are uploaded throughout the day to Waldo Photos. Additionally, the Photography Area Director oversees quality control of photos, and provides training and feedback to the Photographers.
The Case Club
The Case Club is a phone case subscription company that offers premium phone cases monthly. I was hired for this project to create an infographic of the how to process that would educate customers on how to subscribe. By developing brand specific icons and reassessing description copy it has established a new modern brand identity.
When receiving a phone case that reflects your personality, it should be a celebrated experience. To create this experience from consumer to customer, I extended brand collateral and created a getting started guide, welcome card, business cards and a collector’s pin.
From this project, I have learned how to successfully develop a new brand identity and communicate a clear brand message through the packaging experience.
Our Mission is simple: Equipping students to know Christ, and tell of His amazing grace.
The Porch is a Scripture-based, gospel-saturated, Christ-centered college ministry of Bull Street Baptist Church supporting the church’s mission and vision. As a community that values God’s creativity and seeks to cultivate His beauty in all things, we lead students to use their artistic talents for the kingdom. We are committed to helping students grow in their love for Christ, and their commitment to the local church; therefore we will help and encourage students to join in the ministry activities and life of the larger body. We desire to see students walking as mature believers in Christ, equipped for every good work and deeply rooted in Him.
The Leadership Team is a selection of students within the ministry, who serve in directed areas as specific vision groups.
During the academic school year the Arts and Media Coordinator’s responsibilities include:
• Co-manages social media accounts across multiple platforms
• Photographs church and college events for social media and promotional use
• Creates content creation for ministry events
• Supervises and delegates The Porch Art Show: A quarterly gallery exhibition displaying current student work from the Savannah College of Art and Design.
• Collaborates and utilizes students within the ministry
• Co-leads a small group during the week with another leader
GoPro Mountain Games
I was assigned a creative brief to design and create an event brochure in my Typography II course this past spring of my directed graphic design minor.
In the summer of 2018, I had the opportunity to attend the GoPro Games in Vail, Colorado during my internship with Kammok. From personally experiencing the event I understood the nature of the event itself and how to reach the demographic of the outdoor community.
For this project my goal was to create an event brochure with a consistent brand identity, an engaging visual style and hierarchy through typesetting event activities.
Technical Information: Printed as a 24.00” x 52.00” timeline on EPSON Enhanced Gloss Paper
Xfinity Stream X Riddle & Bloom
I had the opportunity to collaborate alongside Riddle & Bloom for a six week period, for a unique internship opportunity with Xfinity. Throughout the internship, I organized and executed digital and social media marketing, peer-to-peer outreach, events and activities to SCAD on campus students.
Our key focus during the internship was to educate students on how to access their Xfinity on Campus streaming accounts. In order to reach as many students as possible, one aspect of this outreach was a social media campaign; mainly on the platform of Instagram.
The idea was to gain students and my peers attention through weekly posting on Instagram. To achieve this goal my concept revolved around adventure and encouraging students to follow my journey with Xfinity as highlighted a few of favorite places in Savannah.
Kammok is an outdoor company designed to equip and inspire others for life changing adventure.
In 2017 I had the opportunity to be a part of the summer intern team at Kammok. The Content Creation Intern position consisted of creating a range of content using photography, graphic design, videography, motion graphics.
Specifically, I lead photography shoots for product launches and summer events, and launched Kammok’s presence on Instagram TV through creative direction. I designed graphics for our daily Instagram stories along with our event poster for our National Hammock Day campaign and captured moments on the road during our travels throughout the summer.
Photographs were archived on Flickr consistently during the summer, totaling over 1,600 photographs. Today, Kammok continues to utilize the product and lifestyle photographs for increasing growth on social and web platforms.
I was assigned a creative brief to design and create a typography booklet in my Typography I course of my directed graphic design minor.
For this project the goal was to create a typography booklet that displayed the technical and historical attributes of the typeface. The use of color, image, hierarchy and typesetting the goal of this project was accomplished.
Technical Information: Printed as a 8.00” x 8.00” saddle stitched booklet on Cougar Cover Paper, The Reforma Typeface is free to use under the Creative Commons License.
What began as a simple fun fact.
Growing up I always admired soda, and all the various kinds I was allowed to have as a kid. But the one that always remained the same in my family, was classic Coca-Cola.
During college I had the opportunity to study abroad at SCAD’s campus in Lacoste, France. My friends and peers around me grew to know my love for Coca-Cola.
From weekly excursions there were opportunities everywhere to #ShareACokeWithAddie with those around me. From this regular part of my life that turned into a simple project, there have been countless memories made with others around me.
A Journey Collected
“A Journey Collected” is a self published and crowdfunded photography book that captures the rural and exhilarating landscape of Alberta, Canada.
The project is recorded solely on 35mm color negative film it sheds light on the unobserved and forgotten landscapes that surrounds us every day.
Artist Statement: There is a place that exists that is unconnected from the world. It is free of distractions, routine and the importance of time. We are granted with opportunities to authentically connect to others through everyday community. Our phones are laid aside due to the lack of WiFi, sparking new conversations and friendships as the present is the only thing we are able to see. Days begin to pass by quickly, yet they feel like years of memories created. Exploring new destinations brings a rush of excitement with the earth revealing itself at every turn the bus makes. The sun sets in the west preparing for a new day ahead. You tend to find yourself in sync to its rhythm as you sleep under a canopy of stars.
Technical Information: Fall 2017, 400 ASA 35mm Fuji Color Negative Film, printed as a 8”x8” Seamless bound book by Kennickell Publishing in Savannah, Georgia.
Artist Statement: Each person has a specific place that they call home. Being unique to them and the memories that it holds both good and bad, together they create a community. Home can be a physical place or building, being surrounded with your family and friends, or even traditions that remind you of what once was. Regardless of our definition of home we are surrounded by a community. Our friends and family along with the environment that surrounds us creates our identity and the community we find comfort in. We find comfort in the ordinary and familiar as it connects our memory to those we had when we were younger.
For many people living in Savannah, this place and city is their home. For them it is all they have ever known and will never depart from their roots they have established. The city of Savannah is different as every city is, yet the amount of tourist attraction it receives is astounding. People from all over the country and surrounding states seek out Savannah as a tourist attraction. As they focus all their time and energy on the downtown, they do not recognize the hidden moments of beauty that are to be discovered.
When one ventures outside the city, there is much more than we initially realize. The environment that surrounds the city is equally important to the downtown culture that Savannah has created. Taking the time to stop and notice how the neighborhoods and places collide together they present to tell a different story of history, if we are willing to listen.
Technical Information: Fall 2017, 4x5 Kodak Porta 400, Digital C-Print 16"x16"