Xfinity Stream x Riddle & Bloom

I had the opportunity to collaborate alongside Riddle & Bloom for a six-week period for a unique internship opportunity with Xfinity. Throughout the internship, I organized and executed digital and social media marketing, peer-to-peer outreach, events, and activities for SCAD on-campus students.

Our key focus during the internship was to educate students on how to access their Xfinity on Campus streaming accounts. In order to reach as many students as possible, one aspect of this outreach was a social media campaign; mainly on the platform of Instagram.

The idea was to gain students and my peers’ attention through weekly posting on Instagram. To achieve this goal, my concept revolved around adventure and encouraging students to follow my journey with Xfinity as I highlighted a few of my favorite places in Savannah.